SR2 Entertainment

Case Study for Search Engine Optimization


This is an article about a company called SR2 Entertainment. They are an event management company that specializes in creating unique and inspiring experiences for their clients. They offer a variety of services, including wedding planning, birthday party planning, and corporate event planning. They also offer other services, such as decoration and catering. SR2 Entertainment is a well-established company with a proven track record of success. The new website design had to be fresh, global, interactive and visually appealing.

In this SEO case study, we will explore the digital marketing efforts of SR2 Entertainment, a Odisha based professional event management service provide company known for its best professional service with affordable price.

Discover how their SEO strategies have helped them improve their online visibility and attract more customers in the competitive event service industry.

Business Goal

Based on our conversation with the client, the expected business goals from the SEO campaign for SR2 Entertainment are:

  • 1. Enhance Brand Awareness : By improving their search engine visibility and rankings, the client hopes to establish SR2 Entertainment as a trusted authority in the event management service industry, leading to better brand recognition and customer loyalty.
  • 2. Boost Online Sales : Ultimately, the client’s goal is to increase their online sales and revenue by leveraging the power of SEO to attract and convert more qualified leads.

When SR2 Entertainment approached us for an SEO campaign, we found that their website was not SEO friendly, with several technical issues and poor in page optimization. Additionally the site structure was not conducive to search engine crawlers, making it hard to implement effective SEO strategies.

To address these issues, we recommended a complete redesign of the website , with a focus on improving the site structure , optimizing the content for search engines and implementing technical SEO best practices. This would enable us to lay a strong foundation for the SEO and ensure that the site was primed for the success in the search engine results pages.


The content strategy for SR2 Entertainment campaign began with a through keyword analysis, where we identified high traffic, relevant keywords related to their painting services. We then assigned these keywords to specific pages on the site, optimizing the titles and descriptions to improve visibility in search results. In addition we created new category pages targeting specific search terms, Such as affordable painting service and best painting service near to you.

One of the greatest assets of our SEO campaign was our link building team, who work tirelessly to secure high quality inbound links to the website every month. These links helped to boost the site’s authority and credibility , making it more attractive to search engines and improving its search rankings.

Throughout the campaign, we focused on creating high quality, engaging content that was optimized for both search engines and users. This included blog posts, articles and other forms of content that addressed the needs and interests of SR2 Entertainment target audience.

Overall , our content strategy was designed to drive targeted traffic to the site, improve its search engine rankings and ultimately increase its online sales and revenue.

Implementation Steps

Keyword Research:
  • Identify Target Keywords: Use tools like Google Keyword Planner and SEMrush to find relevant keywords for painting services.
  • Optimize Content: Integrate these keywords naturally into website content, including titles, headers, and body text.
On-Page SEO:
  • Meta Tags: Optimize meta titles and descriptions for each page.
  • Alt Text: Use descriptive alt text for images to improve image search visibility.
  • URL Structure: Create clean, keyword-rich URLs.
Technical SEO:
  • Improve Site Speed: Compress images, use caching, and minimize scripts.
  • Mobile Optimization: Ensure the site is fully responsive and performs well on mobile devices.
  • XML Sitemap: Create and submit an XML sitemap to search engines.
Content Strategy :
  • Quality Content: Regularly publish high-quality, informative blog posts related to painting services.
  • Internal Linking: Use internal links to guide users and search engines to important pages.
Off-Page SEO:
  • Backlink Building: Acquire high-quality backlinks through guest posting, partnerships, and local business directories.
  • Social Media: Engage with users on social media platforms to drive traffic and improve brand awareness.
Local SEO:
  • Google My Business: Optimize and regularly update the Google My Business profile.
  • Local Listings: Ensure consistent NAP (Name, Address, Phone Number) information across all local directories.


  • Improved Search Rankings: Higher visibility on search engine results pages (SERPs) for targeted keywords.
  • Increased Organic Traffic: More visitors from organic search, leading to higher engagement and conversions.
  • Enhanced User Experience: Faster, mobile-friendly site with relevant content, leading to better user satisfaction and lower bounce rates.

Keyword Research:

  • Outcome: Increased visibility and ranking for target keywords, leading to more relevant traffic.

On-Page SEO:

  • Outcome: Higher click-through rates (CTR) and better user engagement due to optimized meta tags and improved content readability.

Technical SEO:

  • Outcome: Faster loading times and enhanced mobile experience, resulting in lower bounce rates and improved user satisfaction.

Content Strategy:

  • Outcome: Increased organic traffic and user retention through regular, high-quality content updates.

Off-Page SEO:

  • Outcome: Improved domain authority and referral traffic due to quality backlinks and social media engagement.

Local SEO:

  • Outcome: Greater local visibility and customer engagement through optimized Google My Business and consistent local listings.

Overall, these strategies likely led to higher search engine rankings, more organic traffic, and better user engagement and conversion rates on